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Updates from January, 2008

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  How To Find Cheap Office Supplies

  Partner 12:00 am on January 31, 2008 | 0 Permalink | Reply
  

  The best way to reduce the costs of running your office is to make the most of cheap office supplies. There are a number of people on the internet that make ordering and purchasing office equipment. This can reduce your costs considerably and if you invest in good quality supplies then you will have equipment that lasts longer and then you will not need to update it as regularly. So what are the best low cost office supplies available online?

  Calculators

  The range of options when you are looking for a calculator is vast. Prices can range from 3 pounds to 100 pounds depending on the level of sophistication you are looking for. If you are looking for a calculator that can print off receipts and essentially act like a till then you will be looking at the top end of this price bracket. A simple calculator can cost very little and run off solar power. For simple functions these are excellent choices. Medium range calculators will be able to perform complex functions.

  Label and label makers

  Label and label makers can be great if you have to mail a large number of people regularly, if you need to label CDs or DVDs or if you need to label your products. Refilling your label machine can be done with a few clicks online and the company you order your labels from can often post your order to you rapidly so that if you have run out of labels and need them replenished quickly they will deliver the following day.

  Pens

  Many offices spend an extortionate amount of money on buying new pens each year. This is mostly because the pens that have been bought are not managed correctly and staff see them as disposable items. So rather than looking after the pens they are careless with them. The pens rarely run out so you do not even make the most out of your money. I would suggest that you upgrade your pen supply so that your employees use better quality pens. If the pens they use are more expensive or valuable then people are more likely to look after them. Online shops will often supply fantastic offers if you buy supplies for a longer amount of time. The benefits of buying online includes being able to order items quickly and easily and fast delivery.

  Rubber bands

  Many companies run through a surprisingly large quantity of rubber bands each year. These rubber bands seem to disappear at an alarming rate. Keeping on top of your supply of rubber bands is easy if you can set up an order online. Many online websites that sell rubber bands have a service where you can place an order and refer back to the same order every time you re-stock. This makes it extremely straightforward to keep your office stocked with rubber bands.

  Markers

  Markers need to be kept fresh. Far too often they fade and the things you write on your whiteboard look faded and lose their effect. Keeping your office well stocked with markers can have a really positive effect on the workplace. If you use your whiteboards to keep track on your progress then it is vital that the images are clear. You can update your cabinet quickly by utilising the internet. Many companies will offer fast delivery and easy methods for repeat ordering.

  Shaun Parker is an expert on cheap office supplies. He uses his expertise to advise others.

   

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  Using Article Marketing To Target Search Engines And Humans

  Partner 12:00 am on January 31, 2008 | 0 Permalink | Reply
  

  Online marketing has two new trends that involve marketing aimed at search engines and article marketing. Search engine marketing will help web sites get ranked higher with the search engine results pages and article marketing is targeted more to the customers the site owners want to reach. For those looking for higher rankings on the web site article marketing does offer hope, but the main key is to get the message out to all potential customers.

  Customers type in a word or phrase they believe will lead them to their target when they are looking for something on the internet. That keyword or phrase will then be taken by the search engine to see if it matches anything in the index of previously visited web sites and according to the relevance of the search term, will rank the results on its results page. Rather than simple matching words or phrases on a web site to those typed in a search box, todays search engines are looking for more.

  The search engine will look at relevant information and considers updated textual information contained on the page when they index a site to determine page rankings. While original, informative articles rank high among search engine, they will also rank even higher among the human users who are going to be making the purchases.

  Articles about multi level marketing will probably not get near the top of a search page for health issues unless there are articles on the site pertaining to health issues, for instance. In addition, site owners are allowed to write informational articles and submit them to article distribution services which makes them available to many other sites in addition to newsletters and ezine publishers.

  These publications will pick up the articles for use in their publications if it offers significant information and first provides a link to the page listed in the articles signature box and second that link back is noticed by search engines as a vote of confidence that the site pertains to the keyword phrase used in the article.

  A common trick that a few companies use to try to trick the search engines into believing that they have relevant information to offer is keyword spamming. Although article distribution services know this trick well and do not post these types of articles. Search engines are also increasing in their intelligence and they have learned to ignore these articles. Humans who may be able to stumble into a site with spammed keyword articles will also be upset and will not want to return to the site.

  The concept of article marketing is still in its infancy since there remains many questions about the type of articles that site owners should publish and how they can be submitted to distribution services. Most recommendations call for at least two to three articles every week, for different pages on a web site, with the links in the signature block pointing to the relevant web page, but there is not specific number or frequency. If the site owner doesn’t want to write their own articles they can hire a ghost write to pen the articles for them and then submit them to the distribution services under their own name and signature block.

  Todd Ash Is An Entrepreneur and A Master Of Network Marketing.To Find Out More About About Succeeding Online Visit ToddAsh.com or send an email to:
  toddash@getresponse.com

   
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  Offshore Call Center: Destination Philippines

  Partner 12:00 am on January 31, 2008 | 1 Permalink | Reply
  

  Developed countries have higher standards of living. It follows also that the salary level of employees there should be high as well. This is a marked difference in developing countries, where the standards of living are lower. In addition to that, there are currency differences, which make it possible for people in the developing countries to earn more if they receive dollars. In the Philippines a large percentage of the population has decided to work abroad so that they can earn more and help their families deal with the increasing cost of living.

  Several years ago, however, the call center industry in the Philippines was born and started growing. Because of this, most Filipinos, especially those who belong to the younger generation, now have a choice to stay in the Philippines and be employed as part of the call center industry.

  The boom in the call center industry in the Philippines also benefits foreign companies and multinational corporations. Due to their large scale, large corporations face increasing costs in their labor, as well as in their business processes. By offshoring some of their business processes such as call center operations to the Philippines, they can generate savings and earnings too. Philippines is the destination for most call centers worldwide because of the lower labor costs as well as the quality level of ICT and English skills.

  Offshore call centers in the Philippines stand a chance to become large companies in the Philippines. In fact, the larger call centers have grown exponentially since they were established in the Philippines. The rate of growth is estimated to be at 100 percent. This percentage of growth is phenomenal indeed. They could hire as many as 100 new employees in a week. In addition to this, the revenues generated have exceeded USD 1 billion in the early parts of 2006. The outsourcing industry in the Philippines is still young yet it has bested other industries in the Philippines.
  A number of call centers in the Philippines are locally owned, usually by telecommunications companies. There are also call centers whose main headquarters are located in the United States or other developed countries. Most companies that secure the services of Philippine call centers are located in the United States. This is partly because Philippine culture and language have been greatly influenced by the United States. Several call centers are from Australia due to its proximity and the apparent benefits of outsourcing to the Philippines. The call centers in the Philippines employ around 500 to 5000 employees with office buildings spread out across the business districts in Metro Manila.

  For companies that are looking for outsourcing bids and contracts, Philippine call centers provide almost all of the business process outsourcing services worldwide. Such services include customer service, financial services, travel reservation services for hotels and airline companies, as well as technical support for telecoms and computer companies.

  As Philippine call centers continue to grow, foreign companies are expected to troop to the Philippines for business process outsourcing.

  James Stinson is Owner and Founder of Global Sky Inc. He employs a team of 50 in a high quality call center facility based in the Philippines. For more info on outsourcing your project visit: global-sky.com

   
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  Marketing on the Offensive

  Partner 12:00 am on January 31, 2008 | 0 Permalink | Reply
  

  As we start to tread on what some experts call a “sluggish period”, I’m compelled to encourage you to reinvest into marketing. My guess is that this area has or will soon be getting more of your attention as leads become more scarce.

  But perhaps this cooling period is just what your business needs. Oftentimes such a period drives us to reevaluate things and focus on those areas that are really working. It does another pretty wonderful thing too…it forces us to go on the offensive.

  The truth of the matter is that marketing is really only effective when you’re on the offensive. If you’re a football fan, then you’re probably familiar with the dubious “prevent defense”. This is a strategy of containment, of shepherding things without a lot of attention. And if you’ve ever watched your team using this type of defense, then you’re probably not a big fan of that tactic because the opposing team inevitably scores anyway.

  The same is true in marketing. In order for it to be effective, you’ve got to get your head in the game and you have to be willing to invest. Like marriage, this is true for the good times as well as well as the bad. I come in contact with business owners who try to buy advertising as if they’re haggling at a flea market.

  Marketing is just not an area in which to be cheap. It’s ok to be cheap when you’re shopping for clothes detergent. But playing the miser in marketing only hurts you as it limits business. Transitioning from a marketing miser to a spendthrift might be a bit of a stretch. But here are some ways to break out of that defensive posture and rev up the business for good.

  Marketing as an investment rather than an expense. The bottom line is that if you consider every penny spent in marketing as an expense then you’ll never grow to your potential. I’m not saying that you need to throw money away. But you do need to be somewhat liberal in this area to discover what works. Marketing is getting groups of people who have a need to know, like and trust you. There’s a path toward the final sale and you need to realize that each “touch-point” involves an investment of some kind.

  A good example is direct mail. At first the prospect doesn’t know who you are. After a couple mailers however, they not only know who you are but start regarding you as a valuable resource. Finally, after an ongoing dialogue is established, they trust you enough to give you an opportunity.

  Think in terms of ROI. One thing that’s helped many owners break out of the defensive posture is thinking is terms of a campaign’s return on investment. That is, start with how much a typical sale means to you. For some, this could be $100. For others, this might mean $15,000. Once you determine this, figure out the maximum amount you’d be willing to spend to get this. This might mean 10% of the sale…perhaps even higher.

  One you start to look at the benefits as well as the costs associated, it makes marketing a lot easier. And you’ll find that after a couple campaigns where your marketing dollar generated a lot more in return, spending will become much easier.

  Steal and modify. Creative juices aside, effective advertising is right there in front of our eyes.

  The truth is that you really don’t need to reinvent the wheel when you advertise. By finding those things that are working for your competitors then altering based on your brand and message, you can grow the business pretty quickly and predictably. And because of the internet, I might suggest finding peers in other geographic markets who aren’t competing with you and discovering, then replicating, what they’re doing. There’s no shame in emulating what’s successful. And the ROI is much better than when coming up with new ideas all the time.

  Another suggestion is to think of the marketing side of your business as a defined process. For example, create a public relations campaign of identifying then contacting journalists in the area whose audience is one in the same as your target market. Develop a contact plan with them where you provide helpful information that would make their job easier. By continuing to improve on the contacts and process, you’ll find that they respond and start including you in articles. The bottom line is that we have processes for accounting, finance and operations…there’s no reason we can’t have one for marketing too.

  The key to getting new and improved results in business development is to break out of that defensive mode and get into the attack mode. Once you do that, wonderful things will start to happen.

  Scott Campbell is the President of Impact Marketing, Inc out of Atlanta, GA. They install marketing systems into businesses working predominantly in the “Building” sector.

  Learn more about Impact Marketing and its solutions here at impactyourcompany.com.

   
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  How A Group Marketing Network Can Help Your Business

  Partner 12:00 am on January 30, 2008 | 1 Permalink | Reply
  

  When selling products or services marketing is key. When beginning your business it can be difficult to make your product take off from the start. You may find yourself struggling to get the companies involved in the mass market to even acknowledge your calls. This is where the assistance of a group-marketing network can come in handy. These networks carry extensive experience in taking new products and introducing them to the mass market. A group-marketing network already carries solid relationships with both medium and large chains that will be interested in selling your product. This allows you to get your product in a well-known tore in half the time it would take if you were to try and contact these companies directly.

  MLM Opportunities
  There are so many areas in which a group-marketing network can benefit your growing business. A group-marketing network can help you to create a strategic marketing plan that will increase your customer sales 10 fold. They will assist you in your communication skills and the design of your product that will assist you in the final build of a product brand name. With a group marketing network you will be able to find and reach your target market audience. They can also prepare you to work through changing market conditions. You will also learn how to give yourself a competitive edge and keep that edge into the future.

  Where To Find These Opportunities
  These networking groups can be found on the Internet. They will provide a list of helpful hints as well as the ability to speak with them on how to make your business flourish. The help from experienced professionals aiding you to meet your goal is such a better choice than wandering in the dark with your home business. You can go from home business to a well know nationwide market.

  Experienced Assistance
  The fact is that a group-marketing network is experienced and understands what it really takes to make a product succeed in the mass market. You dont have to worry about trial and error. Instead you have professionals working for you, using proven techniques that will lead you to business success. It is easy to see why choosing a group-marketing network is a helpful tool in bringing a product to the mass market.

  Find Out For Yourself
  Take some time to search for a group-marketing network in your area. Contact them and see what they can do for you. You may find that with their help your rise to the top will come much easier and much quicker that it would if you were to work alone. You can also do some marketing research on your own to aid you in the marketing network basics. You will be sure to appreciate the tips and tools that a group-marketing network can provide you with. You may also find that in a matter of a few short months your product is being sponsored by local businesses that see your rapid accent as a sure sign of business success.

  Todd Ash Is An Entrepreneur and A Master Of Network Marketing.To Find Out More About About Succeeding Online Visit ToddAsh.com

   
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  The Preferred Florist List - Important in Today's Internet World

  Partner 12:00 am on January 30, 2008 | 0 Permalink | Reply
  

  What makes a good florist? A good florist should not only know the ins-and-outs of the flower industry, he must also know the business side of it. Our company specializes in both. We care for your needs so we choose only the best to work with us.

  The best florists therefore have a Preferred Florist List, developed over years of experience and tens of thousands of long distance floral delivery, that allows us to choose exemplary florists nationwide to make your flower-ordering easy as one two three.

  Our preferred florist list includes the best of the best, most professional florists in the country. We’ve developed relationships with these florists for many years and we can personally guarantee that they are top-quality. The shops included in our Preferred Florist List have a big following, have a wide selection of flowers and they diligently rotate for supreme flower freshness.

  When you call a florist you found on the internet, the shop is aware that you might be in another state and most probably won’t be able to see the flowers. This is why we tell people to Trust their Feelings to Us. The members or a Preferred Florist List are guaranteed to take all your needs into consideration. They follow the strictest and highest quality standards as well as timely delivery of the freshest flowers, and have been tested many times in the past.

  A professional florists also knows the concerns of our consumers. They start by helping you through the process of deciding what you want. They guide you along as you choose the perfect arrangement suited for your budget. Being a real florists, they have a good idea of which flowers go best with what, what types and colors of flowers work well for a particular occasion, how much they are and what flowers are in season. Most importantly, however, they will have a keen sense of the feelings and emotions you might want to convey through the flowers.

  The Preferred Florist List allows them to come up with the best florist that can help you select the floral arrangement that can truly express your deepest emotions. Indeed, this sort of service isn’t just something you can simply get out from picking out a florist from an online floral directory or the yellow pages.

  Their employees also should undergo extensive training in flower and floral arrangement their our own flower shop. All inquiries and orders are handled through them. Their shop can be considered a haven in this busy world of hours, with its bright, cheerful environment and friendly assistants to answer your concerns.

  They know every floral order to be an important emotional statement, and should proud of the exemplary service they give, using the “Golden Preferred Florist List”.

  They only want the best for your customers so they constantly strive to make their services more efficient and your experience easier and more comfortable. They should have round the clock customer service to serve you 24 hours a day, 7 days a week. And also offer money-back guarantees and unconditional replacements.

  Their interest lies in finding out how they can serve our clients in the best way possible. Our aim is to expand their reputation as the best floral service, one satisfied customer at a time.

  Jonathon Boundy is the webmaster for inbloom flowers online – an internet marketer of flowers and promoter of the popular website:
  Inbloom.com

   
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  Why Professionals Join Philippine Call Centers

  Partner 12:00 am on January 30, 2008 | 0 Permalink | Reply
  

  As eight-to-five employees go out of their buildings and get a ride home, young Filipino professionals dressed in a combination of slacks and collared shirts or even jeans and shirts troop to the skyrise buildings in Makati or Ortigas. Armed with their spill-proof canisters and their good English language skills, they enter their offices with pride and dignity.

  There are people who look with derision at the call center industry as well as at the professionals who choose to work for the industry. They think that those professionals who work for call centers are those who do not have a choice and those who opt for easy money.
  Nothing could be further from the truth. A lot of call center agents are finding their place in the call center industry. The reason behind this is that call centers offer challenging jobs with good compensation and benefits. In most instances, call center jobs in the Philippines offer the highest starting salaries. Who wouldnt want to have a high starting salary?

  When this happens, young professionals are able to build their lives early on. They get to earn a living, establish their savings and start realizing their dreams early in life. They do not have to wait for retirement in order to enjoy the things they love.
  Call center agents also find a community in their places of work. They can easily establish friendly relationships that can help them manage stress and challenges better. In most cases, the friendship developed in these call centers spill over into their personal lives outside of the work context.

  The call center industry in the Philippines helped in curbing the unemployment rate in the country. Previously, newly graduates from universities and colleges in Metro Manila and other parts of the Philippines found it difficult to look for a job that suits them well. But with the call center industry booming, more than 200,000 Filipinos have become employed in call centers in 2006.

  This sharp growth is driving the Philippines to capture a greater segment of the global call center market. Although the Philippines is but second to India in the number of business process outsourcing companies, the gap is being bridged now and it is expected that by the year 2010, the Philippines shall have employed more than one million professionals in the call center industry.

  Another good impact of the call center industry is the way that the industry is helping other industries such as coffee shops and restaurants among others to cater to the needs of these call center agents in different business districts in Metro Manila. Because of the availability of thousands of young professionals in the Philippines, the market is likely to grow in the next few years.

  The industry will grow in the next few years. This means that more young Filipino professionals can use their skills and their talents in customer service for the benefits of companies abroad. On the other hand, call centers give these young professionals an option to help their families and help them establish their careers.

  James Stinson is Owner and Founder of Global Sky Inc. He employs a team of 50 in a high quality call center facility based in the Philippines. For more info on outsourcing your project visit: global-sky.com

   
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  Business Process Outsourcing and the Philippines

  Partner 12:00 am on January 30, 2008 | 0 Permalink | Reply
  

  As of now, the Philippines is considered as second only to India in providing business process outsourcing services in the world. The Philippines, however, is quickly catching up to bridge the gap. As the need for cost-cutting measures of developed countries continue to diversify and increase, the Philippines is set to take the lead in the outsourcing industry. In fact, the government is very busy in attracting investors from different areas of the world to bring in capital flows into the Philippines. This way, the call center industry, including the rest of the business process outsourcing in the Philippines, will further develop and help companies worldwide provide great customer service.

  In the Philippines, around ten percent of the population has decided to work abroad. This is because they encounter a dearth of job opportunities in the Philippines. In order to provide for their families, they have to brave loneliness and a foreign culture. Good thing, however, Filipinos, in general can easily adapt to the culture of other people.

  This cultural adaptability of Filipinos is one of the strengths that they possess in providing good customer services in different parts of the world. The influence of the United States on the Philippines can be easily seen because of the occupation of the former on the country for fifty years. The BPO industry in the Philippines has also grown to provide services to other nationalities such as Spanish, French, and even German. There is a growing number of call centers that provide services to these nationalities.

  In addition to the cultural adaptability of Filipinos, they do have good literacy and communication skills, which are essential in providing customer service to people from other nationalities. Although the educational system in the Philippines is facing a number of issues, it is able to develop the skills of Filipinos across different age groups all over the country.

  These skills and capabilities of Filipinos have contributed to the growth of the call center industry in the Philippines. It is a relatively young industry, which started growing in the year 2001. The industry now employs around 200,000 employees all over the country and this is expected to grow to a million employees by the year 2010. As the industry continues to grow, more and more jobs are being created, making it possible for more Filipinos to have jobs, earn, and save their money while being the country.

  The tradeoff in working for a call center is the time of working, which is, most of the time, on the graveyard shift. Yet, call center professionals and those who are willing to work for the industry do not mind the work hours so long as they have a job to support themselves and their families. Compared to working abroad and working in a call center in the Philippines, the latter is a better choice because then, call center professionals do not need to endure loneliness and homesickness. As the industry continues to grow, the Philippines will be able to take the first place in providing business process outsourcing services in the world.

  James Stinson is Owner and Founder of Global Sky Inc. He employs a team of 50 in a high quality call center facility based in the Philippines. For more info on outsourcing your project visit: global-sky.com

   
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  Good English Skills in Philippine Call Centers

  Partner 12:00 am on January 30, 2008 | 0 Permalink | Reply
  

  Even as early as preschool, Filipinos already receive instruction in the English language. This continues well into grade school and high school. By the time they graduate from elementary, most students in the Philippines are already proficient of the English language and are able to express themselves and communicate in this language. Although Philippine English accent tend to be close to the American accent, there are regional influences, which make Philippine English accent distinct.

  In the Philippines, there are more than 150 vernaculars. This is because the Philippines is an archipelago composed of around 7,100 islands. Good thing, however, there is a national language called Filipino. Together with Filipino, the English language is an official language, too. This is perhaps a legacy of the American occupation, which lasted for 50 years. Because of the American occupation in the Philippines, a number of Filipinos acquired the proficiency in the English language. More than a hundred years since the Americans arrived in the Philippines, the country is now one of the English-speaking countries in the world. This proficiency in the language is but one of the reasons why a number of multinational companies are off-shoring their business processes to the Philippines.

  Accent, however, can be tweaked for call center purposes. Communication skills in the English language, however, are harder to acquire and nurture. Due to the educational system of the Philippines, these communication skills of Filipinos are enhanced early in their childhood. In addition to this, Filipinos are easily exposed to TV shows and movies from the United States and other countries. This also helps Filipinos in learning about the culture of Americans and other countries.

  To further develop the English skills of Filipinos, the government, through its Department of Education and Commission on Higher Education, is always on the lookout on how the Filipinos English skills are faring. There are also a lot of projects and drives in high school and college campuses to further enhance the English language skills of students, who will soon become part of the workforce.

  In addition to this, there are a number of call center academies in the Philippines. The purpose of these academies is to help Filipinos enhance their accents so that they can be easily understood by customers located in other parts of the world while at the same time, being able to understand different accents from al over the world.

  As a testimony to the English language proficiency of Filipinos, a lot of Koreans and other Asians come to the Philippines to learn English and expose themselves to the culture of the nation. In fact, another growing industry is online English tutorials. The boom of this industry is no less than the result of the good English proficiency of Filipinos.

  With the continuous development of the call center industry in the Philippines, the country needs to ensure that the skills of its citizens are at par with the rest of the world. Yet, English language skills is but one side of the coin. Excellent customer service is the other side of the coin.

  James Stinson is Owner and Founder of Global Sky Inc. He employs a team of 50 in a high quality call center facility based in the Philippines. For more info on outsourcing your project visit: global-sky.com

   
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  3 Simple Tips to Use Corporate Gifts to Associate with Your Customers

  Partner 12:00 am on January 30, 2008 | 0 Permalink | Reply
  

  Every business needs marketing to generate in-flow sales enquiry from their target prospects. It can also generate brand awareness in the market, thus allowing you to have a stronger foothold in your industry. So what is marketing? In simple words, marketing is to create association between your business and your target prospect, with call to action elements to entice them to either contact you or buy from you directly.

  Marketing and branding plays a very big role in a success of a business. If your target prospects related well to your brand, they will most likely buy from you rather than your competitor even though the both of you are offering the same product or service with similar quality. To build up the brand of your business, one of the most effective ways is to make sure of corporate gifts to do it.

  Corporate gift is a great marketing and branding tool for your business. With corporate gifts, you are giving them physical representation of your business, allowing them to touch and feel it. As a result, they will have a more lasting impression with your brand, prompting them to remember you first when they need your service or product in the near future.

  Now allow me to share with you 3 simple tips to use corporate gifts to associate better with your customers:

  1. Have your company’s logo, name, USP and colour embodied on the gifts. By giving out these gifts to your target prospects, they will remember who you are when they see the gifts that you have given them. One effective way to give away your corporate gifts is to use them as door gifts. Hold a company event that educate the public more about your products or services, and present your visitors with your gifts. In this way, your company will look very presentable, as well as creating the right and lasting impression in your visitors’ minds.

  2. Choose gifts that are unique. By giving them unique gifts, you will stand a higher chance to make your prospects remember you. You can either choose something that is unique in shapes or colours, or beautify the gifts with your unique design. By having a creative design, you will be able to convey a strong message to your prospects

  3. Choose quality corporate gifts. If you want to create a positive branding and marketing campaign, the quality of your presentation is very important. This means that you cannot afford to give out corporate gifts with inferior quality. They do not need to be extremely outstanding, but at least there must be a basic standard in the quality of the gifts.

  Lastly, you can browse through the Internet to look for online corporate gifts suppliers. They usually offer more affordable prices, without jeopardizing on the quality of the gifts.

  Cheow Yu Yuan specializes in article marketing and is the co-founder of HomeBizGears.com, an online marketing and branding agency.

  This article is written for one of his clients in the corporate gifts industry, you can visit the website from the link below…

  Click Here: Business Corporate Gifts – CoolStyleGifts.com