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Updates from January, 2009

• 

  Using Free Online Marketing Workshops as the Foundation for Your Success

  Partner 12:00 am on January 30, 2009 | 0 Permalink | Reply
  

  Internet marketing has undergone a miraculous image transformation lately. Online marketing was once deemed way too complicated to be attempted by just anyone. It involved complicated algorithms, massive contact lists, and inside knowledge of marketing.

  Today, though, just about anyone can pick up the skills needed to be successful in online marketing. It’s possible because those aforementioned experts decided to share their knowledge with the rest of us.

  If you’re interested in network marketing, MLM, or any type of internet marketing, you’ll be confronted with a wealth of training information. But don’t make the mistake of thinking that you have to pay thousands of dollars to get it. Certainly, those marketing “gurus” have something to offer you. But in most cases, it’s nothing you can’t find for free.

  Free online marketing workshops are everywhere. Yes, you can receive training in online marketing for absolutely nothing. At most, you’ll agree to be put onto a mailing list. And since giving your email address will get you even more free marketing information in the future, it’s not a big price to pay.

  There are free online marketing workshops for every experience level. Even those internet marketing “gurus” attend the workshops of other gurus to keep their skills sharp. The great thing about free online marketing workshops is that you can learn something new at each and every one. Below is just a taste of what you’ll find awaiting you in the world of free workshops.

  *Introductory Courses

  If you have never before delved into online marketing, an introductory course is the place to start. Any intro course worth its salt will help you develop realistic expectations for your marketing career. If the instructor or leader of the workshop is promising you’ll be a millionaire in 30 days or less, you can bet you’re in for a very bumpy ride.

  Stick with the courses that encourage you to build up your talents (and your income) gradually. Even if the workshop is free, you’ll still feel like you’ve been cheated if you spend any length of time listening to hype.

  *Skill-Building Workshops

  In every marketer’s toolbox, there is a variety of resources to draw on. Some solutions just won’t fit every occasion, so it pays to constantly build and refine skills. To keep it simple, focus on only one new skill per week. Learn to build a killer leads list this week and then work on building a downline next week. Learn the ins and outs of social networking one week and building a network marketing website the next.

  *Method-Specific Workshops

  Have you always wanted to try MLM but don’t know how to separate the gems from the scams? Have you heard a lot about affiliate marketing but aren’t sure how it works? Under the broad scope of online marketing, there are plenty of sub-specialties. Incorporating several of them into your overall strategy will increase your chance of being successful.

  *Program-Specific Workshops

  If you’ve found a product that’s worth promoting, chances are you’ll need to learn a little about it. Many affiliate programs and other online marketing programs offer their own free workshops to get you started. Take advantage of these whenever possible.

  *Mentoring Workshops

  Do you fancy yourself a guru? You don’t just wake up one day and decide to teach online marketing to a group of fresh-faced marketers. You have to first learn how to distribute your knowledge. Free online marketing workshops aimed at teaching the teachers are invaluable if you plan to pass on your expertise to others. You’ll learn how to lead, how to teach and how to make your experience pay.

  There are, of course, countless other courses available to you. The best way to find them is to make yourself a part of the online marketing community. Join online marketing forums, keep up on industry blogs and network with like-minded people. You’ll soon find that there are opportunities to learn (for free!) just around every corner.

  John Meatte brings a dignified and professional approach to network marketing. He is a top recruiter and network marketing expert who is willing to share his knowledge even with those not on his team. Learn more about Permission Marketing at : johnmeatte.com/; or call him at 520-744-6786/520-744-4924

   

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• 

  How To Be A Joint Venture Matchmaker

  Partner 12:00 am on January 29, 2009 | 0 Permalink | Reply
  

  A good joint venture marketing partnership creates a type of synergy that benefits both parties in greater ways than going solo. One could say that the sum of a JV is greater than the individual parts. How is this so? Using the right marketing techniques together in a combined effort just makes sense if it saves money on the budget and generates more revenue.

  JV Match Maker

  Finding the right JV match can be time consuming. When you look for a potential JV partner, you should consider which type of people (direct, aggressive, or creative) you like working with. Sometimes a great JV partnership is gained from sharing different talents in a combined effort. For example, you may be a techno wiz and need a creative person who can help with marketing messages. Together your talents can benefit the other.

  You also may want to look at the type of industry or business of your potential JV partner. Sometimes working with someone who does a similar business can create a synergetic partnership, and sometimes a company doing a completely different business can be beneficial. Look for what you want to gain.

  Sending the Right Message

  A synergetic JV partnership develops the right message to customers. Opening the right market channels through your message helps both parties gain more clients and customers, as well as other potential business partners.

  More Money

  Of course, one of the main goals of a joint partnership is earning more revenue. Through the synergetic efforts of both parties, a JV partnership can save money on marketing costs, possibly production costs, and generate more revenue with increased sales.

  Consider if you had a budget of $10,000 per year on marketing costs. Through a combined joint venture effort, including sharing marketing costs, you’ll find that you can save $2,000 a year on that portion of your budget. That’s $2,000 that could be spent on other efforts such as R & D, or perhaps hiring additional employees for all the extra products you need to produce.

  Another way of forming cost savings with a JV partnership is by creating an economy scale. Perhaps by using your special container equipment combined with your JV partner’s ability to efficiently manufacture and package goods, your economies of scale synergy can result in saving of costs of goods sold and increased revenue.

  Ultimately a successful JV will produce satisfying profits for both parties. Increased revenue with only half or a portion of the effort is successful synergetic business. With increased revenue, you can help take your company to another level of business.

  Your potential joint venture partner can help your business succeed. Consider the possibilities of working with another business owner to develop ways of making new business. It starts with choosing the right partner, and working your synergy to develop the right marketing message that results in extra money in your business account.

  Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

  To discover more Joint Venture Marketing Strategies join his free JV Wealth e-zine.

   
• 

  Looking for Free MLM Training?

  Partner 12:00 am on January 29, 2009 | 0 Permalink | Reply
  

  There’s plenty of network marketing training available. Especially with the internet, it’s easy for network marketing trainers to share free MLM success training.

  But what kind of training will you find? There are basically 2 strategies used within MLM and network marketing: traditional recruiting methods and modern marketing.

  The traditional recruiting methods use tactics like making names lists, hounding friends and family, the 3-foot rule, and hotel meetings. These methods work for a few network marketers, but not for the majority of us. That’s why over 90% of network marketers fail.

  So they change network marketing companies and start over… using the exact same tactics. And they have the exact same results… and wonder why.

  Modern marketing methods are based on attraction marketing (reverse marketing). This means finding ways to make yourself more attractive to potential prospects, weed out tire kickers, and then interested prospects will actually come to you.

  This means no more chasing of disinterested people… which always results in less rejection and much higher success rates.

  So have I convinced you that attraction marketing is the way to go? That it’s easier, faster, cheaper, and way more fun? Good.

  To begin you should work with your upline and get whatever training they offer. If they don’t offer any, then ask them what MLM training they recommend. If they don’t have any suggestions, then start searching on the internet.

  Whether you get a recommendation from your upline or you find MLM training on the internet, don’t just jump in. Evaluate the training program before you dive in and spend hard cash.

  But isn’t there any free MLM training available? Of course there is… and I recommend that you take advantage of it to start. HOWEVER, be sure that the training you get is based on attraction marketing. Otherwise, you’re wasting your time.

  What you usually find is that most network marketing trainers will offer free training on their websites or free ebooks. And that information is usually a good start… but probably only an overview.

  The good stuff costs money… not a lot… but some. That’s where the specific details and step-by-step instructions are. Remember the old saying, “you get what you pay for.”

  But before you spend any of your hard-earned cash, check out the training. Just because it’s on the internet doesn’t mean they’re teaching modern methods. And even though they might use the words “Attraction Marketing” on their website, or even “The Law of Attraction,” they may not be teaching attraction marketing. How do you know?

  When they recommend that you buy leads, hand out thousands of sizzle cards, run classified ads in the “Jobs Wanted” section… these are not attraction marketing tactics. That’s still chasing and cold calling anyone and everyone, hoping they’re interested in a network marketing opportunity.

  Why waste your time hounding tire kickers, deadbeat leads who thought they were signing up for an iPod giveaway, or disinterested people who are married to their J-O-Bs?

  The first step in attraction marketing is making yourself attractive to potential prospects. How do you do that? You give away something of value… usually information… for free.

  Attraction marketing trainers will advise you to establish a presence on the internet with a simple website or a blog. Then you share valuable information on your website/blog.

  When you market your business, you invite potential prospects to read the information you have on your website. If they’re interested, they’ll contact you… no chasing involved.

  You’re establishing yourself as a solutions provider. You’re offering information that will solve problems the potential prospects have. If they have these problems, then they’re a prospect and will likely contact you.

  If they don’t have the problem, they’re not a prospect and they won’t contact you. So you’ve succeeded in weeding out the tire kickers and are getting only qualified prospects into your marketing pipeline. Attraction marketing brings prospects to you, no chasing involved.

  So good MLM training is available. But be sure you “try before you buy.” To revolutionize your business, find and use only attraction marketing training.

  Are you attracting network marketing leads? Learn how to get prospects to come to You. Kathy Hargis is the author and she invites you to subscribe to Network Marketing Tip, her monthly newsletter.

   
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  5 Top Tips For Warp Speed Network Marketing

  Partner 12:00 am on January 29, 2009 | 0 Permalink | Reply
  

  Forbes Magazine figures predict that around half a million people in the USA alone will be looking to start their own home based business every month for the next three years. Riding high on the back of endorsements from Robert Kiyosaki and Donald Trump there has never been a better time to be in network marketing than now.

  The potential for those who seize opportunity is enormous but there is more to the modern day network marketing businesses than the old school methods and outdated marketing tactics, this generation have the chance to build their network marketing businesses on warp speed if they learn how to use the internet.

  The old school MLM businesses challenged distributors to come to terms with a one glove fits all approach of pitching their business to everyone within three feet of them in the hope that a beneficial partnership evolved from a completely random, although planned chance meeting.

  These days the internet is not only bucking the trend of the current recession climate but it has also opened up all sorts of possibilities that have never been seen before. Google is often referred to as the modern day gold rush by those who have claimed their stake and once you understand how to harness the power of the internet to build your network marketing business; you will also find yourself a master marketer who can choose to add multiple income streams from affiliate products too making it easy to see why people should be excited at the opportunity the recession is likely to bring.

  The downside for many old school multi-level marketing businesses is that their companies do not know how to market the opportunity on the internet and as the attrition rates continue to climb and residual incomes start to shrink it may be comforting to know that professionals are now building their down lines at warp speed.

  1. Professionals are using new attraction marketing systems to generate their own leads, brand themselves and duplicate their downlines all at the same time.
  2. Funded proposals were first highlighted by Mike Dillard as a way to fund your marketing efforts to the 95% of people who will never join your primary business; these new systems allow you to profit while you network with ease.
  3. Compensation plans are changing allowing for in some cases very generous up front commissions of direct sales combined with a residual income to allow you to accumulate positive cashflow much more quickly.
  4. Internet marketing is now beginning to be taught by the top earners, not just being kept secret by the so called gurus.
  5. With the new compensation model businesses six figure incomes are now being made in some cases in year one in business making it a very real alternative for corporate professionals seeking to replace their income in a much shorter timescale.

  So amidst all the doom gloom, there shines a deliciously attractive way to combine the best of everything with the power of the internet and build your business at warp speed.

  Diane Cossie is leading the way for women seeking independent financial freedom, read more of her business blog at: http://offroadmlm.com/2009/01/27/5-top-tips-for-warp-speed-network-marketing/

   
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  The Benefits of Networking

  Partner 12:00 am on January 28, 2009 | 0 Permalink | Reply
  

  If you want to make contacts in the world of business, you have to be willing to network. This means getting out there and making yourself known. At the same time you need to learn about what others have to offer. That way you can contact them down the road when you need to develop some type of business relationship with them. Of course it needs to be a two way street because those contacts will not be happy if you are only involved for your own personal benefit.

  With effective networking in place you can definitely give your business more credibility. For example if you have links on a site for a business that has an excellent reputation consumers will be more confident to buy from you. Therefore you need to be careful who you allow to place links on your own site. It is best if they have similar ethics and goals as your own business. You want them to be a type of business that will appeal to your same target market too. However, be careful that they are not directly going to be your competition because that can take money out of your own pocket and place it into theirs.

  It is often more convenient to network online than it is in person. This is because you can be exposed to volumes of people at any time of the day or the night. You also do not have to worry about being nervous or what you look like as you would if you were in person. There are plenty of places online where networking can take place too. They include forums and discussion groups. There are also plenty of social networking sites and chat rooms you can visit. There are plenty of them out there so you will not have any trouble finding the right contacts.

  From the comfort of your home or office you can decide who you wish to interact with. You also can take your time answering so that you are not on the spot. How many times have you tried to interact professionally in person and got flustered because all eyes were on you? As a result something you do not want to say comes out? When you are networking online you can eliminate the occurrence of such regretful situations.

  Of course you may later on decide that you want to talk one on one with certain individuals that you have met from such networking resources. That is perfectly understandable and you can agree to talk on the phone, via email, or even with instant messaging. Should they reside close to you then perhaps a face to face business meeting can be set up. There are many ways to communicate so do what works best for everyone involved.

  While networking can definitely help you to promote your business, you need to go about it in the right way. Make sure you read the rules and policies on the various resources you use to communicate with others. That way you do not inadvertently cross the lines they have established. It is going to take time and effort to make good contacts too, so commit the time to do so. Be very honest with your posts though because you want people so see you for what you really are.

  Gregg Forscher, Discount Web Content
  Provider founder provides content for websites
  at a low cost membership rate on keywords of
  your wishes such as
  articles for your social networking site.

  http://discountwebcontentprovider.com

   
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  Six Ingredients For Your Direct Marketing Success

  Partner 12:00 am on January 28, 2009 | 0 Permalink | Reply
  

  Six Key Ingredients are lurking in the mind of your prospects at all times. You must know that they exist. You must learn what they are… And only then will you be prepared to satisfy the obstacles standing between you and your sales.

  If you want prospects to buy anything from YOU, then learn about the six ingredients involved in how and why people buy ..

  First Ingredient:

  People coming online to try to make money are looking for a great business opportunity. When they find it, the buying decisions become obvious. But whom they choose to buy from is quite a different matter altogether.

  See, people will usually buy from those that they know and that they trust.

  When you finally GET this concept, then you’re more than halfway there. Let’s expand upon this further…

  Second Ingredient:

  Next is the question on how you can get people to know and to trust you.

  Well, first you must aim to create an online presence quickly. This is possible. In fact, done correctly it can be achieved within a few weeks! (I’ll throw in some tips along the way in this article).

  Third Ingredient:

  Most people coming online to learn how to market and ho to make money are info-junkies that just can’t seem to get enough. It’s like when you yourself came online and were searching for information- you searched through articles, hubs, squidoo lenses & blogs- you read everything you could find and it seemed that you just couldn’t get enough of it.

  Well give them what they are looking for!

  Give them a;; of the information and content that they are Googling for and present it in such a way that it is not too salesy or hypey.

  Don’t flaunt your cars and your cash (real or otherwise).

  Give your prospect all of the information on how to find good sponsors, what to look for in a business, and also give out information on your products and services. This way, they will be more likely to stay and to bond with you.

  One way to get yourself out there quickly is to build a presence using social bookmarking and networking sites for instance, myspace.com this is a social site that can get you online quickly without you having to take the time to build websites from scratch.

  Places like facebook.com are a bit more formal and business like. Facebook is also much more accepting of you business promotions and sales pitches.

  Next, blogger.com is a great place for you to start delivering content. Most marketers would advise you to avoid the heavy sales pitches on your blogs.

  Wordpress.com is another blogging platform which I much prefer for greater add on features. This includes special widgets which will come in handy for both optimizing your pages, and for getting people to interact with you & start building loyalty.

  One more item I would like to mention are the software programs available (like friendblasterpro) to help you start inviting people on myspace to become friends with you. Make sure to look for people with interests similar to your own and then invite them to be open and receptive contacts willing to receive occasional information from you.

  Fourth Ingredient:

  Always remember this one simple fact about human nature; people buy on emotions, while defending their buys with logic.

  All of your social networking sites are there to start warming your readers up to you. However, when it comes to sending them to your pre-sales site which covers information on your business opportunity or affiliate products or services, your sale piece must be ready to jump into action on your behalf.

  Your sales piece must always be written from your reader’s perspective because your reader only cares about how things will benefit them.

  So write from the benefits angle stopping to only sprinkle in some exceptional features in the form of bullet point items further down the ad copy. Those features should be treated merely as a secondary afterthought.

  If all of this is new to you, then be prepared to get lots more copywriting tips and techniques from me by signing up for my marketing eCourse.

  Fifth Ingredient:

  When your prospect is considering joining a business, his or her main concern (as was yours) is choosing to join that business under one KEY person in particular.

  Remember at this point they’ve already decided to join a certain business opportunity, and now they have reached the “Sponsor Shopping” stage.

  They will need to know what they can expect to get from joining under one particular sponsor over another. So answer this question lurking around in their head. Make sure they have a satisfying answer to…

  “What’s in it for me?” and “Why should I buy this from you?”

  Keep these two questions at the forefront of everything that you write and always try to answer the underlying questions in your ad copy and in all of your promotional materials.

  Sixth Ingredient:

  Understand that the biggest fear that any new person coming online has when joining a business is the fear of abandonment or the fear of being left orphaned in the cold while trying to figure it all out on their own.

  One caveat to consider when you are boasting about your business and your sponsorship is: “Never to market in the negative sense.” Meaning, that it is always in your best interest not bash your opponents. And to avoid addressing the negative mind set, like stating “Is This a Scam?” in your promotional angles.

  It’s a fact, most of us know that people will tend to gravitate towards the negative as a design flaw in human nature; however, you never want to associate your business opportunity with anything that is negative. Not even if you use it to draw in some attention and then turn it around to give a glowing recommendation in the end. This is just plain phony baloney, and smart people will read right through it.

  Dr Ana Hernandez a practicing physician & self proclaimed marketing enthusiast edits the NETfabulous! Marketing ECourse with tips n tricks for both newbie & seasoned marketers alike. Visit netrageouz.net the portal to her delicious recipes for creating killer online & offline marketing campaigns or send blank email to netfabulous@aweber.com

   
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  Diversifying Your Services

  Partner 12:00 am on January 28, 2009 | 0 Permalink | Reply
  

  The recent announcement by executive search giant Heidrick & Struggles to shrink it’s recruiting practice by 45% and focus on consulting caused me to think about the role of diversifying services during these uncertain economic times.

  As common sense would dictate, consultants and advisors who offer only a single program or service are at a distinct disadvantage, especially during times like these when prospects are cautious about investing money. So let’s talk about some different approaches. Perhaps these will stimulate some thinking and discussion within your own organization.

  One way of approaching unbundling your services is to consider the steps that clients take in order to solve the types of problems you advise on. For example, a common approach is to conduct an initial analysis for a reduced fee, and then offer a variety of services that will enable the client to actually implement the recommendations. This cafeteria-style approach to offering services and pricing them accordingly usually winds up being both good for you and for your clients. It enables new clients to minimize their risk while allowing you to build trust and credibility. As all of us would undoubtedly agree the first assignment with a new clients should be just that-only the first assignment. By unbundling your services you are likely to find that both the total number of clients you do business with increases, as does the total dollar they invest. Moreover by offering this portfolio of services one can more readily dominate or become the preferred provider within a specific niche.

  Another way of broadening your services is to think about what takes place at the client prior to them having a need for your services? What are the problems that occur before you are called upon? For example, in executive search the issue that causes a company to go outside for talent is usually the fact that there are no viable internal candidates. Although this may seem like a blinding grasp of the obvious, it does point out the need for advice around the issue of succession planning. This is where Heidrick & Struggles plans to place their focus.

  However diversifying one’s services into completely new areas is not without risk. While Heidrick & Struggles’ new focus on succession planning certainly makes sense, it does now place them in competition with new rivals including well-established firms such as McKinsey. However, given the rather bleak horizons for executive search over the next 12-16 months, diversification of services is a prudent course of action. Success will largely depend upon their ability to persuade those who know the firm by reputation to think of them as a “top tier” resource in a field with which they have not been traditionally associated. Obviously effective communications and marketing will be key for their success.

  Those who are offering traditional coaching services may wish to consider adding additional services that will enable their clients implement their solutions. Granted, for many clients, the advice will suffice, however there will be a percentage who find that actually implementing the recommendations are more complex than they thought. Coaches are in an advantageous position to help in implementing solutions as long as they have marshaled resources that will enable them to do so. Resources such as Elance have made the process of adding skills to one’s team a far simpler process than it has traditionally been.

  Finally, an old idea that is seeing a resurgence in popularity is to offer workshops and training programs on one’s area of expertise. Many advisors and consultants abandoned this model primarily due to the expense of marketing and an increasing reluctance on the part of prospects to take time out of their busy day to attend events. Fortunately the advent of webinars has made offering your knowledge (for a fee) a far easier proposition. It’s my opinion that all consultants and advisors should be including web-based seminars as a part of their portfolio of services.

  I think the main takeaway from the Heidrick & Struggle announcement is that this is a good time for all of us to think about diversifying our services. The precise steps we take will largely depend upon the growth objectives we each have.

  I hope this give you some good food for thought that will prove to be helpful to you in the year ahead. And as always, please do not hesitate to reach out to me if I can ever be of assistance.

  Mark Satterfield is the founder of Gentle Rain Marketing. The firm specializes in helping clients get more business Quickly, Easily, With No Cold Calling. Get the FREE report that describes the system you can implement in less than 30 days at gentlerainmarketing.com

   
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  Using Psychology to Stimulate Action in your Joint Venture Marketing Messages

  Partner 12:00 am on January 27, 2009 | 0 Permalink | Reply
  

  Consumers love to spend money. They want to purchase goods and services. But how do you get them to purchase from you? A joint venture may be a good way to develop the right marketing message to consumers. Through your combined efforts, you can convince them that the products or services you sell will fulfill their needs.

  Marketers have used consumer psychology for years to help sell their goods and services. Studies of consumer patterns and behaviors have helped them formulate a message that creates the desire to purchase. Understanding a bit of the consumer decision making process can help you find the right JV partner with whom you can develop a product or service that consumers can’t resist.

  The Stimulus

  You need to get the attention of a consumer in order to eventually make a sale. That means working with your JV partner to create a “package deal” or new product that you feel consumer’s need, and getting the message to them through advertisements, word of mouth, etc. Your marketing message must arouse a consumer’s interest and motivate them to act further. Make your ads attractive with photos, graphics, and colors. Use easy-to-read fonts that are large enough to read.

  Do You Have A Problem?

  Getting the attention of consumers is the hard part. Once you’ve grabbed hold of their focus, the rest is simply convincing them they need your product or service through problem awareness. At this stage of consumer decision, they must recognize that your product or service fulfills a desire or solves a problem for them in your marketing message. Does your JV effort potentially increase the consumer’s status? Can it help make life easier? Demonstrate the problem in your message.

  More Info, Please

  If your marketing message has grabbed their attention and highlighted a potential problem solver, consumers will want to know more through an information search. Their search could be external, or your marketing message could contain additional benefits of your JV product. Always emphasize the benefits to your potential consumer.

  What are the Alternatives?

  Before making a final decision, a consumer may want to know what else is available. Is there a cheaper product? Can someone else offer better services for less? You could even point out in your marketing message the differences of other similar products or services and why yours is the best choice.

  I’ll Take It!

  The final process of consumer psychology is the decision to make a purchase. If your marketing message has fulfilled all five previous processes for the consumer, give them a call to action. Let them know what they need to do to buy your product or service. Do they need to come to your store? Can they buy online? Is there a limited time only? Always give consumers the final information on how to purchase through your marketing message.

  If your JV partnership is to be successful, you need to send a convincing message to consumers about the benefits of the JV effort. Solve the problem for them. Convince them that yours is the best choice. And always make it easy to know how to buy.

  Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

  To discover more Joint Venture Marketing Strategies join his free JV Wealth e-zine.

   
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  Network Marketing - Robert Kiyosaki's Perfect Business

  Partner 12:00 am on January 27, 2009 | 0 Permalink | Reply
  

  Robert Kiyosaki, the famous author behind the Rich Dad, Poor Dad series of financial books speaks about network marketing as one of the most perfect business models on the planet.

  But why has someone who has never been involved in network marketing seemingly endorse it as a great business model? Many will claim that this comes across as a hypocritical endorsement, but in truth, Kiyosaki’s findings are founded on solid business building principles and as such, are reasonable observations.

  To understand what he means by a perfect business, you will need to understand the background of the E, S, B, I quadrant.

  E stands for employee, this is someone in legal employment, working for an employer, getting a salary. Kiyosaki claims that most employees are stuck in the rat race, with that employee constantly working to try to pay off their debts to various institutions such as the government, the IRS and of course the banks. They soon find that there is little freedom and to exit from this rat race, you must progress into the different quadrants.

  S stands for small business. He argues that it could also stand for solo businessman. If you want something doing right, you need to do it yourself! This quadrant of businessmen rarely rely on others because they have the all of the responsibilities of a business owner, and they often need to fulfill the role of the worker and sales rep, the customer service rep and sometimes, even the delivery guy!

  B is the quadrant Kiyosaki wants to get people into where you run a BIG business by relying on people ‘under’ you.

  Lastly, the ‘I’ quadrant is where the bigger business investors wind up. They use their own money to earn even MORE money.

  Kiyosaki describes the network marketing business model as the perfect business simply because he believes that you can easily jump from the ‘E’ quadrant directly into the ‘B’ quadrant without going through the hardships of the ‘S’ quadrant.

  When you set up a network marketing business, the most important things you can learn are business skills. Skills such as managing people, understanding your customer’s needs, how to invest your time and money wisely and lots of self-improvement, mindset changing awareness that will take your business skills to the next level.

  The most fundamental element about being in a network marketing business is that you can get to learn all of these business skills for a very low investment (how much you spend is clearly up to you from a couple of dollars to a few hundred dollars worth of product investment), the guidance and belief of a mentoring upline, and all the time in the world for someone to develop those business skills at your own pace. After all, no two peoples business attitudes are alike. A network marketing business will help you to develop those skills even if you are the very slowest learner especially as you don’t have to worry about the overheads of a traditional business in the S or B quadrant.

  The facts indicate that what Robert Kiyosaki says is valid and true about network marketing indeed, being the perfect business.

  Rich Sale has been helping businesses and individuals get more from their internet presence since 2004. He has taken many from internet nowhere to success by getting them good placement on Google, pay per click advertising email marketing and more.
  Visit NofussInternetBusiness.com today to find out more.

   
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  Volvo Accessories For The Discerning Driver

  Partner 12:00 am on January 27, 2009 | 0 Permalink | Reply
  

  Products nowadays seem to be more about the accompanying merchandise than the product themselves, and the keystone in this marketing strategy appears to be coming up with saleable items that are considered cool. We are used to this tactic in promoting films and TV shows from the plethora of plastic toys, tee shirts and mouse mats available on eBay. I would have said in the shops, but there don’t seem to be many of them about now. In fact, it is the prolific advancement in the popularity of online shopping that has boosted the trend for such merchandise. If every product needed a shop shelf, the high street would be overrun with novelty gift shops. One of the new contenders on the block when it comes to promotional accessories is in the car marketing industry. But just how do they hope to encourage potential customers to buy their product? Or is it the case that the accessories available are for people who are already owners.

  Having spent a while in Monaco, where cars are big, shiny, fast and incredibly expensive; having a Ferrari tee shirt, belt or wallet is considered a fine sign of outward pride. The guys and gals that are sporting these wares are generally genuinely owners of a Ferrari. In Britain however, the average Joe that wanders around in a Ferrari baseball cap in fact owns a Ford Fiesta. Thankfully, the Italian brand with it’s prancing pony is actually iconic enough in itself to be a fashion item. A bit like wearing an England football shirt when everyone knows you are definitely not on the team.

  Volvo accessories on the other hand are probably only bought by people that drive Volvos. I can’t imagine a Porsche driver swanking about with a key fob that is for a different class of car, and I can’t image someone who drives a Citroen having any Volvo accessories either. Having said that, I do remember a friend of mine, back in the 1980s having a puffer style jacket that was worn by rally marshals, emblazoned with the Volvo logo. I desperately wanted that jacket and I owned a Fiesta; oddly enough so did she. It was the cool factor of the rally association that made it desirable though, and without the marketing teams of the time knowing it, there was a product right there that we were interested in, because it was cool.

  It is this angle of opportunity that the guys at Vauxhall have employed in advertising the Corsa. The clever use of in-yer-face woolly toys with rude boy attitudes has given the Corsa an edge over it’s opponents. The C’mon dolls as they are called are one bit of merchandise that has nothing at all to do with the product. They don’t wear Corsa clothes, they aren’t emblazoned with the Corsa logo and they certainly are not a car. They are desirable though; but as much as I want one, at no point do I want to go out and purchase one of Vauxhall’s cars. Is this a marketing ploy that is vastly backfiring? A car company surely cannot make a profit on sales of woolly toys alone, you would have to sell roughly 1000 C’mon dolls to equal the purchase of a Corsa. At least with people that are buying the Volvo accessories, they are driving the car as well as wearing the tee shirt and sporting the key fob. What an incredibly sensible marketing system.

  Dom Donaldson is an expert in the motoring industry.
  Find out more about Volvo Accessories and the products available through Evolve Store.